推开营销之门 app for iPhone and iPad

Written in simple terms, the book introduces the relevant theories, skills and methods in marketing pellucidly, manages to offer relaxing reading experience and also basic theories and knowledge in marketing at the same time.

Marketing, an all-pervasive phenomenon that concerns every aspect of our life, appears in every corner of the world, in newspaper, TV program etc., and is applied in what we eat, wear, see, use, even what we think.

We can actually smell the gunpowder of marketing battles at every corner. Whether product marketing or enterprise marketing, supplier marketing or retails marketing, marketing others or ourselves, human history has never staged such paradoxical battles, intense yet quite, relentless yet sentimental, swift yet prolonged. Around us are various marketing battles happening in commercials, price war, terminal competition, promotion, image building and PR.

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